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12TH EDITION PUSHES CREATIVITY TO THE EDGE

 
Posted on 13 July 2012 by Festival Mode et Design Montréal (FMDM)
 
 

In the city where avant-garde style shines and creativity confidently rules, the Montréal Fashion & Design Festival (MFDF) steps squarely into the spotlight with a sparkling 12th edition set to mesmerize the masses lining McGill College Avenue from August 1st to 4th, 2012.
 

This year’s festival continues to celebrate the phenomenal pool of leading-edge talent that defines Canadian creativity through hundreds of fantastic fashion concepts, amped-up live music performances and a deluge of design interpretations.
 

Prepare for sensory overload as more than 50 fashion designers and over 65 national and international fashion brands thrill fashion-lovers from all over. The Festival will also allow you to zero-in on local labels and designers well identified by the Mode MTL heart. At special events such as Dressing Room, Nation F & D, Podium, and Bollywood presented nightly at 10, fashion, design, dance and music come together, much to the the delight of audiences.

Step inside the designers’ minds and view their world from a whole new angle with the delightfully inspiring INBOX DESIGN.
 

Stand witness to Montreal’s urban-themed sit-in as six unique artists reinterpret five of our city’s public benches in the inaugural “On Public Benches” exhibition.

And that’s only scratching the shimmering surface of the thrill-a-minute schedule of the largest and most unique event of its kind in North America!
 

The MFDF is where Canada’s most exciting and edgy fashion and design conceptualists come together to break out of the box and bend the trends with four days and nights of scintillating sights, sounds, and sense-tingling spectacles spread out in true Montreal style for an audience of over 550,000 to enjoy. From the most inspiring leading-edge fashions to the most daring designs, the festival delivers more than a mile of style as it stretches from Maisonneuve Boulevard all the way to Place Ville Marie.“We want to produce an event that will rock downtown Montreal and that will be accessible to all fashion and design lovers”, states Jean-Francois Daviau, co-founder of the Montréal Fashion & Design Festival. “We also want to promote Montreal as a city of fashion and design to showcase our creative industries, designers and major brands from around the world.”
 

Genevieve Borne takes the stage once again this year for a fourth turn as the official spokesperson of the MFDF. “The creative powers behind the event have worked hard to offer you an absolutely exhilarating program where fashion, music, design and art converge and combine in a most unusual way, to present the best our Canadian designers have to offer,” gushes Borne. “It’s an opportunity for me to spend four days at the heart of my greatest passions – fashion, music, design and shopping! ”
 

ROCKING THE RUNWAY...AND BEYOND! MFDF 12’S HOT TICKETS :
 

Dressing room Wednesday, August 1st
Under the theme "dressing room", we will experience the craft of internationally acclaimed choreographer Noémie Lafrance (known, most notably, for her work with singer Feist), reflected in a striking blend of dance and fashion. A production of Sensation Mode, styled by YSO and music by Christian Pronovost.
 

HOUR OF HAPPINESS

Highlight on Montreal Fashion Week, in collaboration with Clin d'oeil Magazine Stop by for Festival happy hours where celebrities will be taking part in the “Highlights of Montreal Fashion Week” event. The walls come down on what is normally an invitation-only event as 23 of our best-known designers show their finest creations from the latest Fashion Week. Presented on an open-air stage for all festivalgoers to enjoy, their fashions will be worn by some of the city’s most beloved celebrities: Geneviève Borne, Florence K, Fransisco Randez, Azamit, Anne-Marie Cadieux, Anais Favron, Catherine Pogonat, Virginie Coossa, Mistress Barbara, India Desjardins, Bénédicte Decary, Mara Tremblay, Isabelle Blais, Noémie Yelle, Denis Gagnon, Annie Dufresne, Mélissa Desormeaux Poulin, Dylane Hetu, Jacynthe Renée, Caroline Dhavernas and Ariane-Li Simard Côté, Alexandra Diaz.
 

Among the designers showing selected items from the last Montreal Fashion Week event we note: Abol, Aime By W, Alexandre Arsenault, Anastasia Lomonova, Annie 50, Betina Lou, Ca va de soi, Cin Tailleurs, Dinh Bà Design, DUY, Ève Gravel, Kollontai, LLUI, LYN, Marie Saint Pierre, Martin Lim, Maude Nibelungen, Mélissa Nepton , Rud styled by Rudsak, Second Yoga Jeans, Samuel Dong, UNTLLD and White Label.
 

At the end of the show, Clin d’oeil will unveil the grand winner of the Become a Clin d’oeil Professional Model contest.


Nation F&D Thursday, August 2nd
F & D Nation is a show of contrasts in which we invent a world where fashion and design come together. Against an impressive soundtrack, through seven unique worlds where textures, materials, colours and geometric shapes come together, you will be left speechless by the intensity of this experience where we pushed the limits of creativity. A production of Sensation Mode, original idea and direction by Gabriel Poirier-Galarneau, styled by Jenn Finkelstein and music by FunkyFalz.
 

Podium Friday, August 3rd
With the popularity of physical culture that lives through the collections, this show of fashion and music will certainly impress you. With input from the cheerleaders of the University of Montreal’s Carabins, basketball competes with high heels, inspiring you with sporty-chic looks for fall. Sporty’s in! A production of Sensation Mode, styled by Mélanie Brisson and music by Girl.


Bollywood Saturday, August 4th
Delightfully kitsch, glamour and opulent, Bollywood is the theme for the Festival’s closing show. In an atmosphere inspired by the magic of Indian cinema, the Festival pays homage to its extravagant fabrics. Music, dance and performances inspired by Mumbai’s greatest celebrations! A production of Sensation Mode, styled by Sophie Lanza, music by Christian Pronovost and choreography by Bollywood Blast.

 
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